Social Media for Restorers: A No-Fluff Guide to What Works
TL;DR: Key Takeaways
Social Media Concept
The Bottom Line for Your Business
The Cardinal Sin
Stop posting generic content like holiday greetings. No one follows a restorer for fun; your content must serve a specific business purpose.
The Only Two Goals
For restoration, social media has only two valid goals: 1) Building verifiable trust through a public portfolio of your work, and 2) Hyper-targeted B2B networking and advertising.
The "What to Post" Playbook
Use Facebook/Instagram for your public portfolio (case studies, team photos), and LinkedIn for connecting with agents.
The Real ROI
The ROI of social media isn't direct emergency leads. It's increased brand trust, which raises the conversion rate of all your other high-intent lead sources.
For most restoration contractors, social media feels like a massive waste of time, and they're not wrong. The vast majority of social media "best practices" simply do not apply to an emergency service business. This is a no-fluff guide to stop wasting time and start using social media for what it's actually good for in our industry. We'll cut through the noise and give you a simple, effective framework that is a core part of a modern social media for restoration companies strategy from Real Time Lead Gen.
The Only Two Goals That Matter: Trust & Targeting
If a post doesn't serve one of these two goals, don't post it.
Goal 1: Building Verifiable Trust (Your Public Portfolio). When a homeowner gets your name—whether from a Google search or a referral—they are going to vet you. Your social media profile, especially Facebook, has become a default part of this background check. It must serve as a public portfolio of your work, your team, and your professionalism.
Goal 2: Hyper-Targeted B2B Networking & Advertising. LinkedIn is an invaluable tool for identifying and connecting with commercial property managers and insurance agents. Facebook Ads offer an unparalleled ability to target specific demographics in the exact ZIP codes you want to work in after a localized storm event.
The "What to Post" Playbook for Each Platform
Here is a simple, effective content strategy for the platforms that matter most. A great referral program, like the one we detail in our restoration referral engine playbook, can be powerfully amplified by a professional social media presence.
Facebook & Instagram: Your Public Portfolio. Use these platforms to provide visual proof. A simple weekly calendar of "Meet the Tech Monday," "Case Study Wednesday," and "5-Star Review Friday" works wonders.
LinkedIn: The B2B Networking Machine. Use LinkedIn to establish yourself as an expert in the commercial and insurance sectors. Share articles about commercial drying techniques or the complexities of large-loss insurance claims.
A Simple Guide to Paid Social for Restoration
While organic social media is for building trust, paid social is for proactive targeting. The power of Facebook Ads is in its demographic data. After a major hailstorm, you can run an ad campaign that targets *only* homeowners, of a certain age and income level, in the five specific ZIP codes that were most affected. This is a highly efficient way to get your message in front of the exact right people.
Justin Hess - Founder of Real Time Lead Gen - We'll Make Your Phone Ring! - Generating exclusive restoration leads since 2015...lifelong internet marketer. I AM The Google Alchemist.
P.S. Stop wasting time with social media that doesn't work. This playbook shows you how to do it right. If you'd rather have an expert team manage your social presence to build trust and authority, that's a key part of our service.
